Audile

Strongbow

Audile were first contracted by multi-award-winning experiential agency RPM to provide production and site power distribution for the ‘Strongbow Rooms’ in 2004, and have continued to do so through its subsequent incarnations, the ‘Strongbow Cider House’ and the ‘Strongbow Bowtime Bar’. As an annual fixture at some of the UK’s leading festivals such as Isle of Wight, V and Creamfields, the Strongbow arena hosts bands and DJs in addition to providing a stylish and comfortable bar environment.

Renowned for featuring emerging live acts (such as Hot Chip, in their breakthrough years) alongside A-list DJ talent, world-class sound is a key part of the offering and comes in the form of a Funktion One system. Visually this is accompanied by comprehensive internal and external lighting – both effects lighting for the stage and dancefloor, and architectural lighting to bring atmosphere to the inside and outside bar areas, in addition to strongly emphasising brand signage.

With a brief to make innovative use of the latest production technology, Audile have provided spectacular installations such as 2008’s ‘ChromaWall’, comprising two-hundred and fifty LED panels mounted on custom-fabricated wall sections, controlled by a Green Hippo media server. Other installations have included network-connected PCs and plasma screens taking direct feeds from roving photographers equipped with wifi-enabled cameras.

In addition to production elements, Audile also provides site power distribution and working light. With three bars to keep the cider flowing to, the back-of-house service area includes a vast cellar area, office cabins and staff welfare tents, all requiring light and power.