Warehouse Project

Audile were asked to provide sound for the second annual run of Manchester’s ‘Warehouse Project’ in 2007 and have continued to do so to date, working with regular collaborators, event management agency Ear to the Ground. Voted best club in the UK, the Warehouse Project takes clubland by storm for three months of every year, with incredible cross-genre line-ups of the world’s finest DJs and live acts making every night a sell-out, week-on-week. Occasional one-off events continue throughout the year.

Sacha Lord-Marchionne, MD of promoters Ugly Ducking Group, says "The Warehouse Project started in 2006, at the old Boddingtons Brewery venue. We had a nightmare with many issues over sound - the quality and the leakage. In 2007 we found another site and brought in Audile, who worked closely with ourselves and the authorities, ensuring we achieved both quality of sound for the customer experience, and re-assurance for the local residents. Since then, across all of our portfolio of events, we have insisted on using Audile. As a group, we can highly recommend them."

Initially the event took place in the subterranean Store Street car park beneath Piccadilly Station, with Audile supplying Funktion One systems for the two rooms. The job was complicated by the fact that the space was in use as a car park until 6pm every Friday, requiring a rapid transformation into a world-class music venue prior to soundchecks, and doors opening at 10pm. The compact main stage dimensions also presented massive challenges in accommodating each night’s talent, with up to three DJ booths having to be simultaneously set-up on stage alongside multiple live band set-ups.

In 2012 the event moved to the much larger ‘Victoria Warehouse’ in Old Trafford, with 5000-capacity across three rooms. With the main stage now able to accommodate larger live acts, Audile supply a large d&b J-series system for this room, alongside Funktion One systems in the second and third rooms. With the move to Old Trafford, Audile also took on a greater part of the role of noise management of the event, with the blessing of the local authorities. Located close to noise-sensitive residential properties, effective management of sound emissions from the venue is critical to the continued holding of the venue’s license. To achieve this, Audile’s lead engineer monitors levels around the local area throughout the night, feeding back instructions to the engineers in the venue.

With its diverse line-ups of both world-class DJs and top-level live acts, the Warehouse Project is unusually demanding of its sound engineers. Recent developments in DJ technology have seen mixers and CD players networkable with computers and control surfaces, requiring a new skillset that is possessed by very few sound engineers. Through their work on the Warehouse Project, Audile engineers are uniquely qualified as ‘DJ technicians’ aswell as live sound engineers, a benefit that sets Audile apart when it comes to dealing with cross-genre shows.